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Store Nº8 Hires Bart Stein, former CEO and Co-Founder of Wim Yogurt, Inc.

Updated: Apr 11, 2018

Store Nº8 —


At Store No 8, we’re creating an incubation ecosystem within Walmart where our portfolio companies can thrive outside the existing definitions of commerce, in pursuit of long-range innovations without the constraints of short-term performance. This is only made possible through our ability to bring together the best talent across industries.



That’s why our team is thrilled to announce today that Bart Stein and his talented team from Wim will be joining us as we continue to bring radical innovations to the physical, digital and virtual retail experience in the years ahead. A Google veteran and accomplished entrepreneur, Bart’s experience developing intelligent technology exemplifies his intricate knowledge of product design. His work illustrates an uncanny ability to jump into a fast-moving environment and build technology that has the potential to impact the lives of millions.


Bart and his team will join Store No 8 to operate our second portfolio company, Project Franklin, with Bart at the helm. They are a highly talented, entrepreneurial-minded group of hardware and software developers whose past work includes OXO housewares, Woodward Aerospace and Microsoft. While we’ve already admired their innovations from afar, we’re even more excited to explore the work we can do together.


The team was most recently at Wim Yogurt, Inc. So, to avoid any unnecessary swirl, Walmart is not getting into the frozen yogurt business. Bart and his team have created some of the most thoughtfully-designed home devices on the market and we’re excited to bring that experience and fresh perspective to Store No 8. This expansion of the Store No 8 team comes in addition to the growth of our first portfolio company, Code Eight headed by Jenny Fleiss, that will continue its development.


Building capabilities that will transform the future of commerce is Store No 8’s DNA and we look forward to building this legacy with Bart and his team alongside us.

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